When everyone can make anything, the only question left is: what's worth making?
Essays on AI, taste, and the future of creative work.
AI has democratised making. Anyone can build a website, generate an image, write copy, ship a product. The tools are everywhere and they are getting better every week. The barrier to creation hasn't just been lowered — it has been removed entirely.
This creates an abundance problem. When everyone can make everything, everything gets made. The bottleneck is no longer production. It is selection. In a world of infinite supply, curation becomes the most valuable skill there is.
The last unfair advantage is taste. Not data. Not technology. Not funding or headcount. Taste — knowing what's good, what matters, what to make and what to leave unmade. The ability to look at a thousand possibilities and choose the one that resonates.
Taste Machines explores this intersection: what happens when human judgement meets machine capability? What does creative work look like when the tools can do anything but somebody still has to decide what's worth doing?
This is a newsletter for people who believe the future belongs to those who can direct the machines, not just operate them.
AI can make anything. So why does everything look the same?
The new creative skill isn't prompting. It's knowing what to prompt for.
Why the best creative decisions are taste decisions, not data decisions.
We're not pretending to be developers. We're a new category of maker.
Why everything fitting together matters more than anything being perfect.
In a world of infinite content, selection is the skill.
Weekly essays on AI, taste, and creative work.
No spam. Unsubscribe anytime.
Taste Machines is written by Mike Litman — Strategy Director, product builder, and founder of Cultural Capital Labs. 14 products shipped. Zero lines of code. All taste.